About New Frontier

Since 1991, we have been helping some of the world’s most coveted lifestyle brands develop their business in the Greater china market (Hong Kong, Macau and Mainland China). Through deep local understanding, extensive market expertise, and a focus on growth and efficiency, we ensure that cultural barriers are removed and marketing and distribution solution successfully implemented.


But most importantly, we are committed to representing the spirit of the brands in a way relevant to local sensitivities.

We are specialized in distributing renowned foreign brands of home electrical appliances, smoking related goods and outdoor gears in premium quality. Here are the brands that we are distributing:


  • Leatherman (US-made famous multi-purpose tool)
  • LED Lenser (German professional lighting device)
  • Thermacell (US mosquito repellent product)
  • Opinel (French-made foldable knives)
  • N-Rit (Korean-made Cooling Towel products )
  • Boneco (Swiss renowned air treatment brand)
  • Valera (Swiss-made premium hair beauty product specialist)
  • Imetec (Italy-made electrical blanket products)
  • Bellissima (Leading Italian brand for hair beauty products)
  • Russell Hobbs (UK’s classic small home electrical appliances)
  • Remington (US famous brand for personal-care products)
  • Varta (German made consumer batteries)
  • Sinano (Japan’s No.1 professional trekking/hiking poles)
  • Kainos (Japan-made premium walking canes for the elderly)
  • Peterson (Traditional Irish Smoking Pipes & Accessories)

In 2014, we changed our corporate identity by applying a brand-new company logo, meaning New Frontier is ready to set for radical business diversification.

In June this year, we launched our online shop to serve local customers by offering the latest trendy items as well as our best service commitment.

Please visit our corporate website for more information.

New Frontier » About New Frontier